CITY OF ATLANTA JOB ANNOUNCEMENT
The City of Atlanta Texas is hiring a Tourism and Visitor Center Director. Please mail or deliver a resume and cover letter to City Hall 314 N. Buckner St. Atlanta TX 75551. Resumes can also be emailed to dporter@atlantatexas.org Closing Date: September 27, 2023.
Job Title: Tourism & Visitor Center Director
Employer: City of Atlanta
Job Location: Atlanta, Texas – Atlanta Historical Museum & Visitor Center
Job Type: Full-Time
JOB DESCRIPTION:
GENERAL DESCRIPTION
Oversees the management and operations of the Atlanta Historical Museum & Visitor Center and the Mattie Lanier Richey Center. Coordinates marketing campaigns and manages Atlanta Tourism website and social media accounts. Serves as liaison to Atlanta Hotel Board, City of Atlanta, hoteliers, professional associations, social/service/civic organizations, and other departments to conduct, assist with, and/or supervise implementation of tourism-related strategies and activities.
ESSENTIAL FUNCTIONS
COMMUNITY RELATIONS:
• Represents Atlanta Tourism through memberships and participation in various professional associations.
• Serves as primary liaison for all entities within the city limits of Atlanta, TX that collect HOT Funds to obtain information related to improvements, specials, or other information useful in marketing overnight stays in Atlanta, TX.
• Represents Atlanta Tourism and advocates its mission to external stakeholders and audiences including community organizations, schools, government at all levels, and professional associations.
FINANCIAL MANAGEMENT & ADMINISTRATIVE DUTIES:
• Maintains Hotel Board records including agendas, meeting minutes, and financial reporting.
• Provides monthly reports to the Hotel Board pertaining to the finances and operations of the Atlanta Historical Museum & Visitor Center, Mattie Lanier Richey Center (MLRC), Hotel Board annual budget, and Hotel Tax Revenue/Overnight Stays.
• Ensures compliance with Open Meetings Act and Public Information Act certification requirements as issued by the State of Texas.
• Proposes annual budget, with input from Hotel Board and City of Atlanta.
• Manages all accounts payable and receivable.
• Prepares grant applications and manages grant projects.
MARKETING:
• Develops and implements Annual Marketing Campaign, with input from Hotel Board.
• Manages the development of new Atlanta Tourism website in coordination with the City of Atlanta and Atlanta Area Chamber of Commerce.
• Contributes to and updates the Atlanta Tourism website.
• Manages and creates content for Atlanta Tourism social media accounts.
• Develops strategies, programs, and policies to promote tourism.
• Oversees design, printing, and distribution of marketing publications, i.e. rack cards, advertisements, local itineraries, etc.
• Prepares and delivers presentations to both local and regional civic and governmental organizations on Tourism.
MATTIE LANIER RICHEY CENTER (MLRC) OPERATIONS:
• Manages the opera??on, maintenance, rental, rate structure, marketing, and janitorial services of the MLRC.
• Creates any necessary forms, rate sheets, and marketing materials necessary to generate MLRC revenues.
• Provides monthly rental reports to the Hotel Board with details of the duration of each rental, reason for each rental, and revenue generated by each rental.
ATLANTA HISTORICAL MUSEUM & VISITOR CENTER OPERATIONS:
• Oversees maintenance of Atlanta Historical Museum & Visitor Center and arranges building repairs and janitorial services.
• Assures that the Visitor Center is well-stocked with travel publications and brochures, and for the attractive display of this information.
• Welcomes visitors and answers inquiries regarding local attractions, history, government, current events, and local businesses.
• Recruits, trains, and manages volunteers for appropriate positions.
• Organizes museum collection and develops (or manages the development of) a museum cataloging system.
• Oversees the day-to-day responsibility for collections care, including organizing, boxing, inventorying, and cataloging the museum’s collections.
• Plans and curates rotating museum exhibit in front lobby.
• Updates and repairs existing exhibits.
• Develops opportunities for public programming at the museum.
• Promotes the museum and programs with the aim of enhancing the profile of the museum and creating visitor growth and financial stability.
• Identifies and applies for additional funding opportunities, including local, regional, and national grants, and private and public partnerships.
JOB REQUIREMENTS:
KNOWLEDGE, SKILLS, AND ABILITIES:
Knowledge of:
• Knowledge of municipal government policies and procedures.
• Knowledge of standard financial and business management practices.
• Knowledge of Tourism industry.
• Knowledge of Atlanta, Texas, and surrounding areas.
• Knowledge of rental facility operations.
• Knowledge of marketing strategies and website/social media management.
• Knowledge of cultural resource management and museum practices.
• Knowledge of historical research methods and exhibit development.
• Knowledge of visitor center management and operations.
Skill in:
• Skill in Microsoft Office and desktop publishing to prepare and maintain documents, spreadsheets, databases, and facility booking.
• Skill in graphic design software, such as Canva or Adobe Illustrator
• Skill in verbal and writen communication.
• Skill in providing quality customer service in a courteous and professional manner.
• Skill in public relations and developing beneficial relationships with stakeholders.
• Skill in making independent, sound, and timely decisions.
• Skill in effective time management with proven ability to manage multiple projects and work with a high level of efficiency.
• Skill in planning, organizing, and implementing public presentations.
Ability to:
• Ability to follow fiscal control plans.
• Ability to coordinate maintenance, repair, or construction of Tourism-operated facilities.
• Ability to develop marketing and promotional activities and special events.
• Ability to recruit and manage volunteers.
• Ability to establish and maintain effective working relationships with Hotel Board, members of the tourism industry, members of the business community, and members of the general public.
• Ability to lift 40 pounds.
QUALIFICATIONS:
Education: Graduation from an accredited college or university with a Bachelor’s degree in history, marketing, public relations, or related field.
Experience: Minimum five years’ experience in (1) promotions or public relations; (2) marketing or social media management; (3) event planning; (4) cultural resource management or interpretation at cultural site, museum, or similar facility; (5) rental facility operations; or a combination of any of the above.
NOTE: Experience may have occurred concurrently.